Why do we stock Natural Instinct?

Natural Instinct never compromise on quality or price.  All Natural Instinct recipes are made using 100% British meats and poultry and ethically sourced fish.  The complete recipes have the freshest fruit and vegetables.  They do not use any artificial additives, colours, preservatives, fillers or grains. 

The range of recipes offer something for all dogs; from those needing to gain weight to leaner options for those who need to shed a few pounds! Here's a little more about each of the ingredients we use: 

Chicken  The chicken used at Natural Instinct is ethically sourced from a British farm.  They don’t believe in battery farming and don’t believe in feeding our pets with food we wouldn’t consider good enough quality to eat ourselves. 


The lamb used at Natural Instinct is ethically sourced from a British farm. Natural Instinct lamb recipes are naturally higher in fat and therefore an excellent source of energy for dogs that need to gain weight or use up lots of energy in work. 


Natural Instinct source beef from a local supplier – they’ve found it’s a staple favourite of many dogs, plus it’s an excellent source of protein. 

Green Tripe 

The only non-human grade meat – green tripe is a natural source of digestive enzymes helping to purify and cleanse the blood and remove toxins, parasites and fungus. Green tripe also improves metabolism, hormone function and boosts the immune system. It is also a fantastic source of natural probiotics. 


A much drier meat than chicken, turkey is ideal for dogs that may be allergic to other sources of protein. It is also relatively low in fat, so great for doggies on a diet.  


Sourced from one of the finest game suppliers in the UK, duck is relatively high in fat, so can be used to help with weight gain and is ideal for working dogs with higher energy levels. 


Natural Instinct salmon is responsibly sourced from Scottish salmon farms and is a rich source of omega 3 fatty acids and vitamin D. Salmon is very good for the immune system as well as joint health.

Fruit & Vegetables 

Fibre, omega 3 essential fatty acids, enzymes, antioxidants, phytochemicals, soluble carbohydrates for energy - all the added ‘good stuff’ that keeps them healthy and full of life. As dogs can’t process cellulose, we grind all fruit and vegetables twice to ensure our pets can absorb all the beneficial goodness.    Our complete recipes for dogs include:  

Carrots: High in fibre and good source of antioxidant-rich Beta Carotene, well known for its eye and skin health benefits. 

Butternut Squash: High in fibre and antioxidant-rich in vitamin C. 

Apples: High in fibre and good source of many vitamins. Complex carbohydrates also help maintain a steady blood sugar level. 

In addition to the highest quality meats, fish, fruit and vegetables we also add the following to many of our complete recipes: 

Sea Kelp: Contains more than 60 minerals, amino acids, simple and complex carbohydrates, iodine and calcium.  

Scottish Salmon Oil: Has a high omega 3 content to aid with skin, coat, joint health and general well-being. 

Spinach: Contains B complex vitamins and many phytonutrients that have numerous health promotional properties. 

Brewer's Yeast: Is a fantastic source of B vitamins which help break down carbohydrates, fats and proteins which provide the body with energy. Brewer's yeast helps support the nervous system, helps maintain the digestive muscles and is good for the skin, eyes and liver. 

Barley Grass: Is well known for its cleansing and detoxification of the body. Barley grass is a multi-nutrient rich food loaded with vitamins A, B1, B2, B3, B6, C, E and K. Also containing zinc, iron and calcium.  

Spirulina: Is a highly absorbable protein and good source of iron. Spirulina is also a great source of vitamin B12, calcium and antioxidants.

Thyme: Is very good for gastrointestinal problems. It is also high in fibre, antioxidants, vitamin K, calcium and iron. 

Sage: Is known for its antibacterial and antioxidant qualities and can aid digestion. 

Bilberry: Is a great digestion aid and high in antioxidants. 

Taurine: is an essential amino acid for cats. Our cat foods are naturally high in taurine as they are made using meat but we add taurine to our Country Banquet Fish recipe. 

Vitamin C is a natural antioxidant that’s essential for healthy joints and ligaments, we add extra vitamin C to our Working Dog range (except Working Dog Puppy) and our Natural Senior recipe to help give extra support to the dogs that need it most.